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NEWS, IDEAS & WHAT WE'RE LEARNING

Good Ideas. Worth Sharing.

Practical marketing guidance, useful lessons, project notes and agency news from the work we're doing, the things we're testing and the changes worth paying attention to.

SEO & AI SearchContentPaid MediaSocial & InfluencerAutomationAnalytics
Featured

Start with the questions clients are actually asking.

SEO & AI SEARCH

SEO vs. AEO vs. GEO: what actually changes?

A practical guide to what brands should change, what they should keep doing and how AI search fits into the broader visibility strategy.

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PODCAST & VIDEO

Turn one podcast into a full month of content.

A repurposing framework for clips, graphics, social posts, email, guest content and paid creative.

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Latest from Impressing Solutions

Ideas you can use.

Editing workspace with headphones for repurposing recorded content
Content Marketing
October 11, 2026

How to Repurpose One Marketing Campaign Into Ten Useful Assets

Turn one strong campaign idea into a coordinated content system rather than isolated posts.

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Content creators recording a video podcast
Podcast & Video
October 11, 2026

Video Podcast Production Cost: What Drives the Budget?

A budget planning guide for professional video podcast production and repurposing.

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Professionals reviewing performance on a digital tablet
Analytics
October 11, 2026

Marketing Dashboard KPIs That Actually Help You Make Decisions

Measure marketing with a dashboard that supports decisions rather than reporting activity alone.

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Professionals collaborating in a shared creative workspace
Paid Media
October 11, 2026

How to Evaluate a Paid Media Agency Beyond Ad Management

Questions to ask when evaluating a paid media agency and the complete campaign system.

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Fashion brand collaborators reviewing a collection together
Social & Influencer
October 11, 2026

How to Choose the Right Influencer Partnerships for Your Brand

A practical framework for choosing creators and partnerships around genuine audience fit.

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Social media creative working on images and content on desktop monitors
Social & Influencer
October 11, 2026

How Much Does Social Media Management Cost?

What businesses should compare in social media management proposals beyond the number of posts.

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Creative team developing an automation workflow together
Email & Automation
October 11, 2026

7 Marketing Automation Workflows Worth Building First

Seven useful automation workflows to connect lead capture, qualification, follow-up and measurement.

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Marketing professional working on a laptop at home
Email & Automation
October 11, 2026

Email Marketing Agency Pricing: What Are You Actually Paying For?

Compare email marketing agency proposals by deliverables, strategy, workflows and measurement.

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Desk setup for campaign and website planning
October 11, 2026

Landing Page vs. Website: Which Does Your Campaign Need?

Learn when a focused campaign landing page makes more sense than a full website.

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Creative team collaborating on brand and visual design
October 11, 2026

Website Redesign Cost: What Businesses Should Budget For

Understand the scope, tradeoffs and hidden work behind a realistic website redesign budget.

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Marketing team reviewing analytics on a laptop
SEO & AI Search
October 11, 2026

AI Search Visibility Audit: A Practical Website Checklist

A practical website checklist for improving clarity and discoverability in AI-driven search.

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Creative professionals producing photography and video content
Content Marketing
October 11, 2026

Content Creation vs. Content Marketing: What's the Difference?

Understand when your business needs content production, content strategy or both.

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What You'll Find Here

Useful thinking. Timely updates. Real answers.

Pricing and cost guides
Agency vs. in-house comparisons
How-to and implementation guides
AI search and SEO changes
Campaign measurement and reporting
Agency news, project notes and lessons learned
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